Voice AI for Automotive Sales Calls

Ortiz Auto Sales, a family-run used car dealership in Las Vegas, couldn’t answer every inbound call with a small team often busy helping customers on the lot – and well-meaning staff sometimes gave rough pricing, or trade-in estimates over the phone that didn’t hold up in person. We built Brian, a conversational AI voice assistant deployed on Retell and connected to Make, to handle inbound sales calls naturally. Brian greets each caller, listens before asking anything, then narrows the need one simple question at a time – car, SUV, or truck; budget; new or used. He recommends vehicles using approved inventory information only, never inventing details or confirming a model that isn’t on the lot. When a caller is ready, Brian books a test drive end to end with a confirmed email and automatic confirmation and delivers a branded inventory link by email through Make. Crucially, pricing, financing, and trade-in questions are acknowledged honestly and routed to the dealership’s finance team, and any request for a human transfer immediately. The result is a consistent, pressure-free first impression on every call that protects the dealership from mismatched expectations while freeing staff to focus on customers already on the lot.